Question wording translate the question exactly the same way. Also tiny text
The option of words and phrases in a question is very important in showing this is and intent regarding the matter on the respondent and making sure all respondents translate practical question exactly the same way. Also tiny text variations can considerably impact the responses folk offer.
A good example of a wording improvement which had a substantial effect on responses originates from a January 2003 Pew Research heart study. (more…)